I’ll happily tackle any topic (yes, including post-Brexit agriculture legislation) but I have particular experience and expertise in education, childcare and healthcare issues, and communications for charities and not-for-profit organisations.
Charity and third sector
I’ve spent much of my career at charities, membership associations and trade unions, so I know the unique rewards – and challenges – of working in the third sector. I understand the value of your volunteers and your dedication to diversity, as well as the quirks of your financing and decision-making. I’ll go out of my way to find the powerful stories and images that help people engage with your work, and to present them in a way that makes the best possible use of your precious budget.
As editor of The Teacher, the UK’s largest-circulation education magazine, I spent many years reporting on education policy and best practice in schools and colleges. I now work for clients in every sector of education, from nurseries to universities, producing website content, prospectuses, reports, handbooks, factsheets, training materials and much more. I’m also a governor at a primary academy trust, keeping abreast of developments in teaching, curricula, assessments and child protection – and getting into the classroom regularly too.
My work for leading global healthcare brands such as Medela, Lansinoh and Dove combines consumer appeal with scientific rigour. Whether you need enticing copy about product benefits, relatable user experiences, easy-to-follow instructions, in-depth interviews with medical experts, or thoroughly referenced guidance for healthcare professionals, I’ll provide just the tonic.
I literally wrote the book on childcare! Choosing Childcare: Nurseries, Childminders, Nannies, Au Pairs, Family, produced by Cross Publishing, is the most wide-ranging and impartial guide to childcare in the UK. My years working in the childcare sector, researching the book and using childcare for my own children have given me valuable insights into every practical, financial and emotional aspect of choosing, using and delivering daycare.
Need expert comment on a childcare or education issue? I can help with that too.