Engaging, well-written content attracts new people to your work, builds trust, fosters loyalty and sets you apart from your competitors.
I create content for big brands and national charities, helping them educate readers and showcase their expertise. As well as web pages and feature articles, I’ve worked on ebooks, video scripts, quizzes, top tips, kids’ activities, even recipes – all search-engine optimised, of course. Here are a few examples…
Petplan – SEO copywriting
My advice features for Petplan, the UK’s largest pet insurer, weave together expert insights, top tips and plenty of SEO keywords to draw in online visitors.
Medela – website and ebook for new mums
As part of a small team at content agency Keel London, I helped transform the global branding and communications for Medela, the world’s leading breast pump company.
Dove Self-Esteem Project – online resources for young people, parents and teachers
I overhauled the content and SEO for the 10th anniversary relaunch of the hugely successful Dove Self-Esteem Project, reworking or originating almost 100 resources for young people, parents and teachers.
Baby Dove – advice articles for parents
When skincare brand Dove launched its Baby Dove range, I wrote several articles giving parents advice and info about baby skincare while highlighting the product benefits and USPs.
Early Years Alliance – features for parenting microsite
Early Years Alliance, the national charity for preschools and nurseries, wanted to raise awareness of its work among families, so commissioned me to write a series of features on children’s play, learning and health for its new Family Corner website.
PACEY & Netmums – #ReadyForSchool campaign materials
#ReadyForSchool was a multi-channel campaign run by childcare charity PACEY to help its childminder members – and the families they work with – prepare young children for starting school. I wrote activity ideas and factsheets, plus tips and advice shared on Netmums.